Funded through the Shop Local Initiative, the Chamber is pleased to provide the Marketing on a Small Budget educational workshop free of charge to the business community!
Presented by Bobbi Menard of the Killick Leadership Group, this workshop is delivered in three 60-minute virtual sessions. From the comfort of your own office, you can learn tips and tricks to market on a small budget.
Learning Outcomes:
Checklist for foundational data systems needed to track progress and effectiveness of marketing activities
1. A clear approach for integrating business systems from a marketing perspective to improve
marketing results
2. An introduction to costing email as a marketing tool in a time of change
a. *Until recently email was often seen as the holy grail of small business marketing, delivering up to $37 in revenue per dollar spent. This value was driven by the unique, in-depth data that came from email campaigns. Some of the best data is being obscured due to privacy considerations.This will inevitably change how small businesses market profitably, but the outcomes and best strategies are still not clear. Here is a reasonable
link for reference (however, there is a lot of talk in the marketing industry about the ultimate impact of this significant change) https://www.mailpoet.com/blog/apple-ios-15-update-email-marketing/
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Event Description:Funded through the Shop Local Initiative, the Chamber is pleased to provide the Marketing on a Small Budget educational workshop free of charge to the business community!