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DTSTART:20211209T190000Z
DTEND:20211209T200000Z
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SUMMARY:Marketing on a Small Budget - Brand Proposition and Customer Value Journey
DESCRIPTION:Funded through the Shop Local Initiative\, the Chamber is pleased to provide the Marketing on a Small Budget educational workshop free of charge to the business community!\n\n\n\nPresented by Bobbi Menard of the Killick Leadership Group\, this workshop is delivered in three 60-minute virtual sessions. From the comfort of your own office\, you can learn tips and tricks to market on a small budget.\n\n\n\nLearning Outcomes:\n\n\n\nLearners will understand the framework of how a customer finds them\, gets to\n\nknow them and ultimately buy from them\, which is a customer value journey\n\n\n\n1. Learners will have a framework for understanding the marketing funnel in a digital context in\n\ntwo modes and be able to use the model to future build:\n\n A traditional funnel model (TOFU\, MOFU\, BOFU)\n A digital funnel map (platform selection - conversion)\n\n2. Learners will have a short guide to understanding copy and content approaches and how to best\n\nselect and/or write content that suits their budget and strategy.
X-ALT-DESC;FMTTYPE=text/html:Funded through the Shop Local Initiative\, the Chamber is pleased to provide the Marketing on a Small Budget educational workshop free of charge to the business community!
\n
\nPresented by Bobbi Menard of the Killick Leadership Group\, this workshop is delivered in three 60-minute virtual sessions. \; From the comfort of your own office\, you can learn tips and tricks to market on a small budget.
\n
\nLearning Outcomes:
\n
\nLearners will understand the framework of how a customer finds them\, gets to
\nknow them and ultimately buy from them\, which is a customer value journey
\n
\n1. Learners will have a framework for understanding the marketing funnel in a digital context in
\ntwo modes and be able to use the model to future build:\n