• Marketing on a Small Budget - Basic Tools Checklist

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    Name: Marketing on a Small Budget - Basic Tools Checklist
    Date: November 25, 2021
    Time: 12:00 PM - 1:00 PM MST
    Registration: Register Now
    Event Description:
    Funded through the Shop Local Initiative, the Chamber is pleased to provide the Marketing on a Small Budget educational workshop free of charge to the business community!

    Presented by Bobbi Menard of the Killick Leadership Group, this workshop is delivered in three 60-minute virtual sessions.  From the comfort of your own office, you can learn tips and tricks to market on a small budget.

    Learning Outcomes:

    Checklist for foundational data systems needed to track progress and effectiveness of marketing activities
    1. A clear approach for integrating business systems from a marketing perspective to improve
    marketing results
    2. An introduction to costing email as a marketing tool in a time of change
        a. *Until recently email was often seen as the holy grail of small business marketing, delivering up to $37 in revenue per dollar spent. This value was driven by the unique, in-depth data that came from email campaigns. Some of the best data is being obscured due to privacy considerations.This will inevitably change how small businesses market profitably, but the outcomes and best strategies are still not clear. Here is a reasonable
    link for reference (however, there is a lot of talk in the marketing industry about the ultimate impact of this significant change) https://www.mailpoet.com/blog/apple-ios-15-update-email-marketing/
    Location:
    Zoom
    Register now for the link to attend
    Date/Time Information:
    Tuesday, Thursday, and Tuesday, November 23rd, 25th, and 30th
    Noon until 1pm
    Contact Information:
    Craig Berry
    Fees/Admission:
    Free
    This workshop is funded through the Shop Local Initiative offered by the Chamber through a federal grant.
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