Funded through the Shop Local Initiative, the Chamber is pleased to provide the Marketing on a Small Budget educational workshop free of charge to the business community!
Presented by Bobbi Menard of the Killick Leadership Group, this workshop is delivered in three 60-minute virtual sessions. From the comfort of your own office, you can learn tips and tricks to market on a small budget.
- Know your customer
- Customer Avatars
o Who is your customer?
o What problem are you solving for your customer?
o Why does your customer want to solve the problem?
o How much value does your customer place on solving this problem?
o Where is your customer?
- Start to understand which platforms your customer can be found on
• This section will cover understanding the customer for both products and services
- Access and use of:
- Google Drive or Microsoft Office tools
- Sheets or Excel
- Docs or Word