This presentation will look at media relations and provide some practical methods of delivering key messages. You'll also better understand the media's part in delivering these key messages, how they operate, and how to have a mutually beneficial relationship with your local media. Finally, you'll be provided some do's and do not's, how to handle crisis communications and some other tips on how to be comfortable when giving an interview.
Presented by: Rob Arnold
Rob has spent over 20 years in the media, marketing and advertising fields, helping businesses and organizations be successful through using media effectively and objectively. Rob is currently a Regional Sales Specialist with Golden West Broadcasting, of which MIX 107 and FortSaskOnline.com are a part of. Rob also is a Regional Marketing Specialist with Homefield, a full-service marketing and advertising agency.
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