Funded through the Shop Local Initiative, the Chamber is pleased to provide the Marketing on a Small Budget educational workshop free of charge to the business community!
Presented by Bobbi Menard of the Killick Leadership Group, this workshop is delivered in three 60-minute virtual sessions. From the comfort of your own office, you can learn tips and tricks to market on a small budget.
Learners will understand the framework of how a customer finds them, gets to
know them and ultimately buy from them, which is a customer value journey
1. Learners will have a framework for understanding the marketing funnel in a digital context in
two modes and be able to use the model to future build:
- A traditional funnel model (TOFU, MOFU, BOFU)
- A digital funnel map (platform selection -> conversion)
2. Learners will have a short guide to understanding copy and content approaches and how to best
select and/or write content that suits their budget and strategy.