• Marketing on a Small Budget - Brand Proposition and Customer Value Journey

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    Name: Marketing on a Small Budget - Brand Proposition and Customer Value Journey
    Date: November 30, 2021
    Time: 12:00 PM - 1:00 PM MST
    Event Description:
    Funded through the Shop Local Initiative, the Chamber is pleased to provide the Marketing on a Small Budget educational workshop free of charge to the business community!

    Presented by Bobbi Menard of the Killick Leadership Group, this workshop is delivered in three 60-minute virtual sessions.  From the comfort of your own office, you can learn tips and tricks to market on a small budget.

    Learning Outcomes:

    Learners will understand the framework of how a customer finds them, gets to
    know them and ultimately buy from them, which is a customer value journey

    1. Learners will have a framework for understanding the marketing funnel in a digital context in
    two modes and be able to use the model to future build:
    • A traditional funnel model (TOFU, MOFU, BOFU)
    • A digital funnel map (platform selection -> conversion)
    2. Learners will have a short guide to understanding copy and content approaches and how to best
    select and/or write content that suits their budget and strategy.
    Location:
    Zoom
    Register now for the link to attend
    Date/Time Information:
    Tuesday, Thursday, and Tuesday, November 23rd, 25th, and 30th
    Contact Information:
    Craig Berry
    Fees/Admission:
    Free
    This workshop is funded through the Shop Local Initiative offered by the Chamber through a federal grant.
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